Bitwise Predicts $1.3M Bitcoin Price by 2035 – Here's Why Institutions Are Buying! (2026)

The future of Bitcoin's price and its journey towards mainstream acceptance is a captivating narrative, and one that has caught the attention of many. In this article, we'll delve into the predictions made by Bitwise's Chief Investment Officer, Matt Hougan, and explore the potential impact of institutional investors on Bitcoin's value.

The Institutional Shift

Hougan believes that Bitcoin's next big growth phase will be driven by institutional investors, a shift that is already gaining momentum. Financial advisors and family offices are leading the charge, with large wealth firms like Morgan Stanley and Wells Fargo facilitating easier access to Bitcoin for their clients. This trend is expected to continue, with even larger institutions, such as pension funds and insurance companies, joining the Bitcoin bandwagon over the next decade.

The Scale of Institutional Money

The scale of institutional investment is a key factor in Hougan's predictions. These institutions collectively control a staggering $100 trillion to $200 trillion in assets globally. A mere 1% allocation to Bitcoin by these entities could propel the cryptocurrency to new heights, with Hougan's long-term price target of $1.3 million per coin by 2035 becoming a reality.

Competing with Gold

Hougan's price target is based on Bitcoin's potential to capture a significant share of the expanding store-of-value market. He draws parallels with gold, whose market capitalization has grown exponentially since the launch of gold ETFs in 2004. If Bitcoin follows a similar trajectory, capturing a quarter of this market, it could indeed reach the $1.3 million mark.

The Retail to Institutional Transition

Hougan highlights the shift from retail to institutional investors as a crucial development for Bitcoin's growth. While retail investors played a significant role in taking Bitcoin from $0 to $2 trillion, it's the institutional capital that will lead the way to the next trillion-dollar milestone.

Strategy's Role

Strategy, a corporate buyer of Bitcoin, has been a major player in the market, but Hougan believes its influence will wane. He attributes Strategy's success to capital market dislocations, which allowed them to sell shares at a premium and raise cash for purchases. However, with spot ETFs offering direct alternatives, these advantages are diminishing.

The Long-Term Perspective

For long-term investors, Hougan's perspective is intriguing. Instead of focusing on Bitcoin's local bottom, he suggests considering whether the top is in. This long-term view highlights the potential for sustained growth and the importance of institutional investment in driving Bitcoin's value over the next decade.

Conclusion

The potential for Bitcoin to reach new heights is an exciting prospect, and Hougan's predictions provide a fascinating insight into the future of cryptocurrency. As institutional investors continue to embrace Bitcoin, the market's dynamics and value could undergo a significant transformation. It's an intriguing journey to watch unfold, and one that could have a profound impact on the global financial landscape.

Bitwise Predicts $1.3M Bitcoin Price by 2035 – Here's Why Institutions Are Buying! (2026)

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